Paytm Bonds App
Bonds in India had high barrier to entry. Created a visual language and design system that made bonds as intuitive as stocks.
Timeline16 months
Conversions+12%
User SatisfactionStrong!
Designer. Strategist. with a marketing mind
Led design teams. Shaped strategy. Built with business acumen.
7+ years designing brands, products across advertising, startups, fintech.
Designer. Strategist. with a marketing mind
7+ years designing brands, products across advertising, startups, fintech.
Led design teams. Shaped strategy. Built with business acumen.
I'm Ayushi Sharma
I see the grey areas others miss where strategy, craft, and human behavior intersect. Builder of teams. Designer of user-centered products. Perpetual student. Currently at CCA's Master's in Interaction Design.
Leadership
Built design teams. Hired and mentored designers. Fostered culture of critique and growth.
Growth & Business
Founded and scaled my design studio. Brought MBA thinking to design decisions.
Design at Scale
Built systems and standards. Maintained performance through iterative A/B testing
Strategy & Impact
Established user research practices that translated into product strategy.
I'm Ayushi Sharma
I see the grey areas others miss where strategy, craft, and human behavior intersect. Builder of teams. Designer of user-centered products. Perpetual student. Currently at CCA's Master's in Interaction Design.
Leadership
Built design teams. Hired and mentored designers. Fostered culture of critique and growth.
Growth & Business
Founded and scaled my design studio. Brought MBA thinking to design decisions.
Design at Scale
Built systems and standards. Maintained performance through iterative A/B testing
Strategy & Impact
Established user research practices that translated into product strategy.
Strategic thinking → Design solutions → Create conversations • See ↓
